Privacy policy
Privacy Policy
Last updated: 16 September 2026
ACERE LTD, trading as Acere (“Acere”, “we”, “us” or “our”), respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share your personal information when you visit acereactive.com, make a purchase, contact us, sign up to receive marketing communications or otherwise interact with Acere.
1. Who We Are
The website acereactive.com is operated by:
ACERE LTD
Trading as Acere
Company number: 17274069
Registered office: 66 Paul Street, London, England, United Kingdom, EC2A 4NA
Email: info@acereactive.com
ACERE LTD is registered in England and Wales and is the controller responsible for the personal information described in this Privacy Policy.
2. Information We Collect
Depending on how you interact with Acere, we may collect the following types of personal information.
Contact Information
This may include:
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Your name
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Email address
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Telephone number
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Billing address
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Delivery address
Order and Transaction Information
When you place an order, we may collect information including:
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Products purchased
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Order history
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Payment and transaction information
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Delivery and fulfilment information
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Returns and refund information
Payments are processed through Shopify and/or the payment provider you select at checkout. We do not generally receive or store your complete payment card details ourselves.
Account Information
If you create a customer account, we may collect information associated with your account, including your contact details and order history.
Website and Device Information
When you visit our Website, certain information may be collected automatically, including:
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IP address
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Browser and device information
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Approximate location derived from your IP address
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Pages and products viewed
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Website interactions
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Referring websites
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Cookie and similar technology information
Communications
If you contact us, we may collect the information contained within your emails, messages, enquiries, reviews or other communications with us.
Marketing Information
If you sign up to receive marketing from Acere, we may collect your contact details, marketing preferences and information about your interactions with our marketing communications.
3. How We Use Your Personal Information
We may use your personal information to:
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Process and fulfil your orders
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Process payments
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Arrange delivery
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Send order confirmations and shipping updates
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Process returns and refunds
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Provide customer support
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Respond to enquiries
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Detect and prevent fraud or misuse
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Operate and maintain our Website
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Improve our Website, products and customer experience
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Understand how customers interact with our Website
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Comply with legal, accounting, tax and regulatory obligations
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Send marketing communications where we are permitted to do so
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Measure and improve our marketing, where applicable
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Protect our business, customers and legal rights
4. Lawful Bases for Processing
Under UK data protection law, we must have a lawful basis for processing your personal information.
Depending on the circumstances, we may rely on:
Contract – where processing is necessary to fulfil an order, process a return or provide another service you have requested.
Legal obligation – where we need to process or retain information to comply with our legal obligations.
Legitimate interests – where processing is necessary for our legitimate business interests and those interests do not override your rights and freedoms. This may include preventing fraud, improving our services and protecting our business.
Consent – where you have given us permission to process your information for a particular purpose. Where we rely on consent, you may withdraw it at any time.
5. Shopify
Our online store is powered by Shopify.
Shopify provides the ecommerce platform that enables us to operate our Website, process orders and provide checkout and other ecommerce functionality.
Shopify may process personal information on our behalf and may process or store information outside the United Kingdom.
Shopify's handling of personal information is also governed by its applicable privacy information.
6. Payments
Payments made through our Website are processed through Shopify and/or the payment provider you choose at checkout.
Payment providers may process information necessary to authorise and complete your payment, verify your identity where required and prevent fraudulent transactions.
Their processing of your personal information may also be subject to their own privacy policies.
7. Delivery and Fulfilment
We may share information with delivery and fulfilment providers where necessary to deliver your order.
This may include your:
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Name
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Delivery address
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Email address
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Telephone number
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Order and delivery information
We only provide information that is reasonably necessary for them to perform their services.
8. Marketing Communications
If you sign up to receive marketing communications from Acere, we may send you information about:
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New products
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Product releases
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Offers and promotions
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Acere news and updates
Where consent is required, we will only send these communications after obtaining the appropriate consent.
You can unsubscribe from marketing emails at any time by selecting the unsubscribe link contained in our marketing emails or by contacting:
Unsubscribing from marketing does not prevent us from sending essential communications relating to an order you have placed.
9. Cookies and Similar Technologies
Our Website uses cookies and similar technologies.
These technologies may be used to:
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Make the Website function correctly
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Remember your preferences
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Maintain your shopping basket
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Enable checkout
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Understand Website performance
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Measure how visitors interact with our Website
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Support marketing and advertising, where applicable
Some cookies are necessary for the operation of the Website.
Where consent is legally required for non-essential cookies or similar technologies, we will ask for your consent before using them.
You can manage your choices using the cookie controls available on our Website and, where applicable, through your browser settings.
10. Analytics and Advertising
We may use analytics and advertising services to understand how customers interact with our Website, improve our services, measure marketing performance and deliver advertising where applicable.
Where these technologies require consent under applicable law, they will only be used after the appropriate consent has been obtained.
The specific technologies and providers we use may change as our Website and marketing activities develop.
11. Sharing Your Personal Information
We may share your personal information with trusted third parties where reasonably necessary to operate Acere and provide our services.
These may include:
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Shopify and ecommerce service providers
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Payment processors
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Delivery and fulfilment providers
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IT and website service providers
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Analytics providers
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Marketing and advertising providers
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Professional advisers such as accountants, insurers or legal advisers
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Government authorities, regulators or law enforcement where required by law
We do not sell your personal information.
12. International Transfers
Some organisations that provide services to Acere may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to ensure the transfer complies with applicable data protection law.
This may include relying on UK adequacy regulations or appropriate contractual and other safeguards.
13. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
This may include retaining information for the purposes of:
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Fulfilling orders
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Handling returns and customer enquiries
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Maintaining appropriate business and transaction records
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Meeting accounting and tax requirements
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Resolving disputes
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Preventing fraud
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Establishing, exercising or defending legal claims
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Complying with other legal and regulatory obligations
Different categories of information may therefore be retained for different periods.
When personal information is no longer required, we will delete or anonymise it where appropriate.
14. Your Rights
Under UK data protection law, you may have a number of rights in relation to your personal information, depending on the circumstances.
These may include the right to:
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Request access to personal information we hold about you
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Request correction of inaccurate or incomplete information
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Request deletion of your personal information
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Request restriction of certain processing
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Object to certain processing
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Request the transfer of certain personal information
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Withdraw consent where processing is based on consent
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Object to direct marketing
These rights are subject to applicable legal conditions, limitations and exceptions.
To exercise your rights, please contact us at:
We may need to verify your identity before responding to your request.
15. Children
Our Website and products are not specifically directed at children.
We do not knowingly collect personal information from children where doing so would be unlawful.
If you believe a child has provided personal information to us inappropriately, please contact info@acereactive.com.
16. Security
We take reasonable technical and organisational measures designed to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
17. Complaints
If you have concerns about how we use your personal information, please contact us first at:
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, Website, services, technology, legal obligations or privacy practices.
When we make changes, we will update the “Last updated” date at the top of this Privacy Policy.
19. Contact Us
For questions about this Privacy Policy, how we use your personal information or your privacy rights, please contact:
ACERE LTD
Trading as Acere
Company number: 17274069
Registered office:
66 Paul Street
London
England
EC2A 4NA
United Kingdom
Email: info@acereactive.com
